Driving Sales Effectiveness
Improving Sales Effectiveness and overall performance of your sales channels can be a challenge. We find the interaction between the end customer, your indirect sales channel partners and your direct sales organization can be rather complex.

In addition numerous manufacturers and services providers consistently suffer from critical information gaps that diminish the overall performance of indirect channels and reduce customer satisfaction. Consider the following experience of numerous suppliers:

• Sales channel partners will not or do not disclose point of sales information to suppliers;
• Manufacturers lack adequate end-user information to properly segment the marketplace
• Manufacturers can’t track leads provided to indirect sales channels;
• Manufacturers lack a formal method of prioritizing and qualifying leads generated from marketing campaigns;
• Sales channel partners consistently complain about poor lead quality provided by manufacturers;

As a pioneer in developing proven channel strategy programs, Frank Lynn & Associates recognizes that execution is a critical part of our client solutions. We use a fact-based quantitative approach that allows us to move beyond cultural barriers and more effectively manage these complex relationships. Armed with good information allows our clients to drive sales and market share growth.

Our Point-of-Sale Database Systems can help your to not only understand you served market, but can be used as a tool to uncover cross selling opportunities and new business prospects.  And because our program is client and distributor friendly, the programs are highly successful.

Through the use of our Lead Management Systems, we not only assure that customer inquiries are handled effectively, but we can also help you measure return-on-investment (ROI) data on promotional spend.  Because leads are screened and appended, the program drives exceptional compliance rates.

Finally, another key to improve execution through your sales channels is to make sure you are reaching your channel partners with critical sales, training and management information.  Frank Lynn offers a comprehensive Distributor Database System designed to communicate directly and comprehensively with your channel partners.

For more information or to arrange a demonstration, please call Karl Edmunds at 312-558-4866 or kedmunds@franklynn.com or Email Us